Category Archives: Recommenders

Spamming Web 2.0

The New York Times today ran a short note highlighting CNET’s story about commercial spamming of Digg.com and similar sites. There are companies being paid upwards of $15,000 to get a product placed on the front page of Digg, and most recently a top 30 Digger admitted that he entered an agreement to help elevate a new business to the front page of Digg (and solicited the other top 30 Diggers to participate).
The world was pretty darned excited when it discovered email (for most people, in the early 1990s). Spam followed in a big way within a year or two. It’s clear to me that we’re on the same trajectory with user-contributed content sites on the Web. There is an ever-increasing need for incentive-centered designs to help keep the bad stuff out.

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Misleading recommendations: payola

Payola probe turns from labels to radio
As I mentioned a couple of entries ago, payola (“pay to play”) schemes are still ongoing in the radio and music distribution industry. Sony and Warner settled with NY State for millions; now Attorney General Eliot Spitzer says he has proof that some of the largest radio groups have taken payments from top executives in the recording industry.

Incentives to misrepresent

Hotel Reviews Online: In Bed With Hope, Half-Truths and Hype – New York Times
The NYT discusses an increasing problem with informal review and recommendation sites: insincere or misleading postings. Here, they talk about hotels that either post fake (positive) reviews about themselves, or that offer inducements (discounts, etc.) to customers to post positive reviews, or that bribe web sites and blogs to remove negative reviews.

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