Commercializing P2P

Cringely writes about moves toward commercial development and use of peer-to-peer file sharing networks for distribution. The demand-side motivator: mass-market video distribution (think “American Idol” and “Desperate Housewives”). What will make the supply side work: why will users donate their upstream bandwidth to help commercial content distributors?

Most interesting for ICD is Peer Impact, which pays users to participate: part of gross revenues go to nodes that share (provide upload bandwidth) and part to users who do marketing (e.g., a fan site with a link to content). Grid Networks has announced that it will be upgrading its system to allow for a variety of incentives.
Found via Slashdot


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