AOL compromises on sender fees

Nonprofits say AOL “backed down“, but actually it is holding its ground: AOL announced that it would provide the higher service class to qualified (non-spamming) non-profits at no cost. So, AOL is holding the line on charging commercial senders, but has made an exception. I say it’s a compromise because, as I noted before, if nonprofit mailings are so low value that they’re not worth a quarter-cent stamp, then maybe they should reduce how much they send, but at least AOL is going forward with the experiment for commercial senders.
Related entries: “Yahoo! and AOL start charging” and “Backlash to Sender-Pays“.


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