Incentives to review

IgoUgo: Travel Reviews, Vacation Pictures, Travel Deals
IgoUgo is (apparently) a popular travel review site (I found it mentioned in the NYT article linked in my preceeding entry).
They offer to pay incentives to people who post reviews: “Go Points” they will redeem for gift cards, frequent flier miles (natch!), etc, from Amazon, iTunes, and others. Here’s a screen shot (in case they change it or take it away):

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